Mary Forma

I've spent 20 years in B2B sales and one thing has always been true: the real conversation never happens on stage. It happens at the table, after the panel ends, when someone leans over and says — "okay, but what's actually working for you?"

That's the conversation I built ATX IRL to protect. A recurring, curated space where Austin professionals in the same role can speak honestly about what AI is actually doing to their business. No keynotes. No pitch decks. Just real data and real people.

I've spent 12 years in Austin and my entire career learning how to find the story in a room and bring the right people together around it. ATX IRL is what happens when you turn that into a company.